When it comes to persuasive writing (whether they are proposals, reports, newsletters, emails, marketing/sales collaterals, online/blog posts etc), it is about making those words ‘sell’ for you. We are all selling something be it an opinion, an idea, a product or even yourselves. Persuasive writing, hence, can be said to be the art and science of salesmanship. Instead of using your voice, posture and tone, you are leveraging on the power of words to push those hot buttons to trigger a particular emotion in others and inspire them to take specific actions.