Invalid quantity. Please enter a quantity of 1 or more.
The quantity you chose exceeds the quantity available.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted color. Please use the format #RRGGBB for all colors.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a promotional code.
N/A
Sold Out
Unavailable
Please enter a password with at least 8 characters.
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologize for the inconvenience.
This option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
Please double check your email address. Your emails do not match.
$$$$ requires a number between ££££ and §§§§
US Zipcodes need to be 5 digits.
Postal code may contain no more than 9 letter or number characters.
Please double check your website URL.
All fields marked with * are required.
Your card expiration date is in the past.
Your card CSC needs to be 4 digits.
Please confirm your order: $$$$ You have selected to Pay by Check.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order: $$$$ You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your card CSC needs to be 3 digits.
Sofort is only available in Germany and Austria.
Boleto Bancario is only available in Brazil.
OXXO is only available in Mexico.
PagoFacil is only available in Argentina.
Rapipago is only available in Argentina.
Please enter a valid IBAN number.
You need to accept to charge your bank account.
Your billing zip code needs to be 5 digits.
Please double check your CEP info. The CEP format should be something like 12345-678.
Please double check your tax identifier.
There was a problem saving your address.
There was a problem saving your card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
card number is in invalid format.
Wrong card type or card number is invalid.
card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Job titles must be less than 50 characters.
There is currently an issue with card submission on Safari with iOS7. Please try again with a different browser or device.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integer.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was canceled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the promotional code you entered is not valid yet.
Sorry, the promotional code you entered has expired.
Sorry, the promotional code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, your requested ticket quantity exceeds the number provided by your promotional code.
The Cultural Subconscious and its Impact on Brands
by Wei Fen Lee.
Marketers around the world constantly try to understand the consumer in deeper and more intimate ways. Wei Fen is an expert in this new and exciting domain. She will talk about the cultural shift in consciousness within the world of brands, and how a combination of historical and contemporary data points can map a new blueprint of the consumer world to create new marketing opportunities and ways of imagining brand strategy.
Wei Fen Lee is a business anthropologist at Quantum Consumer Solutions where she uses traditional, visual, and digital ethnography as a discipline to uncover human insights on consumer culture for brands.
As an ethnographer, she has used research and writing on South and Southeast Asian communities to create recommendations for both the private and public sector, with a focus on understanding human lived experiences and behavioural change.
Wei Fen is trained in South Asian Studies, English Literature, and Anthropology, and holds a Bachelors and Masters of Philosophy from the National University of Singapore. She has written about culture for a wide range of publications, such as Open Magazine, The Business Times, and Esquire Singapore.
SGD $10 for members (and a guest each)
SGD $25 for DUAL members (and a guest each)
SGD $40 for others (and a guest each)
Canapés will be provided. We'll also be providing healthy, freshly squeezed juice, courtesy FP Juice, started by INSEAD alumnus David Ratner. Thank you David and the FP Juice team!
Please note this is not a Google or Google sponsored event. Google has kindly offered their space to host this event. Please come early and allow at least 15 minutes for security procedures. Doors will open at 7 pm and the event will start at 7.30pm prompt. Thank you for your cooperation in being on time.
We look forward to you joining us !!
Become a NAA SG member now and contact us for the promo code so you can enjoy all the benefits, including special prices on this event.
Note: NAA SG event tickets are non-refundable. However tickets are transferable and may be resold/given away to fellow INSEAD alumni. Contact us for more details. This event is limited to INSEAD and DUAL alumni and a guest each. If you signed up erroneously, we will reimburse you, but deduct the admin processing fee. We hope you understand.
We are one of the largest and fastest-growing national chapters of the INSEAD Alumni network. With 3,000+ alumni in a compact urban setting and the benefit of INSEAD’s Asia campus, we have an active community offering a rich variety of events and benefits to its members that enables a vibrant platform for alumni to connect, meet, exchange ideas with each other for business and social purposes.
Share The Cultural Subconscious and its Impact on Brands with Wei Fen Lee
Share Tweet