Free

The Monthly Society Circle with Pratik Thakar

Actions and Detail Panel

Free

Event Information

Share this event

Date and time

Location

Location

Online event

Event description
How do you keep a 135 year old brand relevant for every new generation?

About this event

Join us on Wednesday 17 November, 4pm SGT as we bring together members and marketing leaders to discuss the topics that matter most right now.

How do you keep a 135 year old brand relevant for every new generation?

Just a few days ago Coca-Cola launched its new global brand philosophy and platform called Real Magic™ to celebrate the real magic of humanity and unpredictable moments which elevate the everyday into the extraordinary. The first new global brand platform for Coca-Cola since 2016.Pratik, Global Head of Creative Strategy and Integrated Content for the Coca-Cola TM portfolio living in Singapore for the last 9 years, has held several leadership roles across brands in The Cola-Cola Company including head of Creative Excellence for Asia Pacific, and Integrated Marketing Communication (IMC) for ASEAN. Hosted by Singapore Board Member Matthias Blume, Group Marketing Director ASEAN & South Pacific, Pratik will share his thoughts on:

  • Engaging Generation Z and hard to reach target audiences via Gaming & Music
  • Disrupting to engage, not to interrupt
  • Bridging real life & the metaverse – Twitch Collaboration
  • Global scale & local relevance

To ensure an open engaging discussion, places on these sessions are limited, so secure your ticket now to book your ‘seat’ at the table.

Share with friends

Date and time

Location

Online event

Organiser The Marketing Society

Organiser of The Monthly Society Circle with Pratik Thakar

Save This Event

Event Saved