Question 1

What is the purpose of this workshop?

Accepted Answer

Participants will learn how market research can help businesses understand their target audience, identify market trends, and analyze consumer behaviour, ultimately leading to informed decision-making and increased chances of success.

Question 2

Who is the speaker for the workshop?

Accepted Answer

The speaker for this workshop is Ebenezer Heng. He is a knowledgeable and experienced professional (both as a practitioner and a tertiary lecturer) in market research, and his insights will be valuable for entrepreneurs and business owners looking to enhance their understanding of this topic.

Question 3

What will be covered in the case studies presented during the workshop?

Accepted Answer

These studies will highlight how market research can be utilized to gain insights into customers' needs and preferences, enabling businesses to develop products or services that exceed expectations and stay ahead of the competition.

Question 4

How will the workshop address the risks of not conducting market research?

Accepted Answer

By examining the risks associated with not understanding one's target audience and market dynamics, participants will understand the importance of investing in market research to avoid costly mistakes.

Question 5

What practical tools and techniques will be provided to the participants?

Accepted Answer

These tools may include surveys, focus groups, and online research methods, which can be employed to gather valuable data and insights about customers and market trends. With these resources, businesses can make data-driven decisions leading to growth and profitability.

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