The Power of Microeconomics in Designing Your Sales Strategies

About the topic:

This seminar explores a series of microeconomic strategic tools to increase sales and how a variety of companies used them successfully across different sectors.

Objectives:

1. Apply economic principles to help make real-world business management decisions.

2. Make sound product pricing decisions based on your understanding of the demand for a firm’s products and the preferences of consumers.

3. Diagnose key market structures and use your knowledge of the strategic behavior of competitors to improve pricing and other business management decisions.

4. Understand how to set up a successful global pricing strategy to mitigate current inflationary pressures.

About Professor Ignacio Vijil-Cabrera

Professor Vijil-Cabrera teaches Managerial Economic Analysis to Executive MBA students in New Jersey, Singapore and China, where he combines his real life experience and dynamic teaching style with his solid understanding of economic theory.

“The emphasis of my classes is on pragmatic and applicable microeconomic subjects. I try to spend as long as possible relating the concepts at hand to current events. The Wall Street Journal and The Economist (to name a few) are more important in my class than the text book. I have delivered training in a corporate setting to over 3,000 executives worldwide, so I know that the students are not only interested in what one is teaching, but in how to apply it as well.”

In addition to EMBA Director Farrokh Langdana’s course, both Prof. Vijil- Cabrera and Prof. Langdana’s economics courses have been ranked # 5 and then #2 by Financial Times in 2017 and 2018, in the eight Top 10 categories for EMBA programs worldwide.

More about Professor Vijil-Cabrera…

Time: 7pm to 8.30pm (Registration Starts at 6.30pm)

Venue: Rutgers Business School Asia Pacific | 146 Robinson Road, #07-01, Singapore 068909