Please ask for brochure before registering, email to: hr@husingroup.com or go to website: www.husingroup.com for more details.
Author Book
The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Bonus: Free copy of the book and Author’s handpicked + 50 AI Prompts for B2B Marketing.
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
Get to know your dream buyers
Craft killer content
Climb the search engine rankings
Unleash the power of social media
Master conversion optimisation
Align sales and marketing
Explore other creative tactics
Keep customers coming back for more
And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Language
Training material in English, Training delivery in Indonesia / English language.
Material
Printout material will be given to each participant on the day of training.
Agenda Overview
Day 1: The Foundation for B2B Growth & Lead Generation
Welcome & Course Overview
Quantum Growth: A mindset prioritizing exponential, non linear growth over incremental tactics.
Introduction to the Course & Book: The Ultimate B2B Marketing List - a #1 Amazon New Release
The State of B2B Marketing in 2025:Trends & Challenges
Finding & Attracting Your Dream Buyers
Book Focus: Part 1 – Ideal Customer Profiling (ICP)
3 Steps to Build a Laser-Focused Buyer Persona
Part 3 Sneak Peek: Advanced Lead Generation Tactics (covered in Day 2)
The Larger Market Formula – Uncover Hidden Demand
Activity: Create Your ICP Using AI Tools
High-Impact Content & Messaging
Book Focus: Part 2 – Killer Content Strategies
5-Step Framework for B2B Content Success
AI-Powered Content Creation (ChatGPT, DeepSeek, others)
Quantum Growth Insight: Making Content Irresistible
Activity: Generate AI-Driven Social Posts
SEO & Search Marketing
From Search Engine Marketing to Search “Everywhere” Marketing
Book Focus: Part 4 – Dominating “Everywhere” Search Rankings
B2B SEO Blueprint + AI Automation for #1 Rankings
Quantum Growth “Flooding the Nile” = Owning Search Results
Activity: SEO Audit Workshop
LinkedIn & Social Selling
Book Focus: Part 5 – Social Media Mastery
Organic & Paid LinkedIn Growth Hacks
Quantum Growth Insight: The Halo Strategy
Activity: Build a LinkedIn Ad Campaign
Day 2: AI, Sales Mastery & Scaling
Recap & Sales-Driven Marketing
Book Focus: Part 8 – Sales & Marketing Alignment
Why “Sales Trumps All” = Collaboration, Not Competition
AI for B2B Marketing
Bonus Chapter: AI Automation
Transformative AI Tools for Content, SEO & Lead Gen
Activity: Design an AI-Powered Campaign
Conversion Optimization
Book Focus: Part 7 – The Godfather Strategy
Landing Page Hacks for Higher Conversions
Quantum Growth Insight: Offers They Can’t Refuse
Activity: Optimize a Landing Page
High-Impact Sales Tactics
Book Focus: Part 9 – Persuasion & Objection Handling
Sell Without “Selling” – B2B Psychology
Quantum Growth Technique: The Double Close
Activity: Live Sales Role-Play
Follow-Up & Scaling
Book Focus: Part 6 – Follow-Up Funnels
Multimodality Nurture Sequences (Email, SMS, Retargeting)
Quantum Growth Insight: Transcendent Funnel Evolution
Activity: Build a Nurture Sequence
Closing & Final Remarks
Trainer
Jessica Schwarze
Fractional CMO
Author of The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Experience Highlights:
Over 25 years of experience in B2B Tech marketing - APAC
Leadership roles at global B2B tech corporations like SAP, Software AG, Confluent, Nimbly Technologies
Fractional CMO for multiple growing companies targeting APAC
Specializes in demand generation engines to drive sustainable growth
Delivers strategic leadership and hands-on execution to accelerate market expansion
Current Role:
Fractional CMO for multiple growing companies like: Peak Insight, Peak Amplify, PeoplesHR
Specializes in demand generation engines to drive sustainable growth and expansion in APAC
Guest Lecturer at the National University of Singapore (Marketing and Master’s of Marketing program) and the Montana State University (International Marketing).
