Topic: Things to Know Before You Start an E-commerce Business (6:00pm - 7:00pm)

• Giden Lim started his career in pharmaceutical sales working in companies like Abbott Laboratories and Novartise Corporation. Growing up in his family’s business in the flowers industry, he has helped grown a brick and motar flower shop to now and online E-Commerce, serving customers across Malaysia and Singapore. With the expertise and fulfillment capabilities in the flowers vertical, Giden co founded BloomThis, a flower subscription platform that enables people to send and receive beautiful flowers weekly. The flowers industry has seen very little innovation through the years and Giden believes that BloomThis is changing the experience people buy and send flowers.

• Penny Choo wants to live in the world where love is brave, dreams are pursued and life is fulfilled. A Co-founder and COO of a flower startup known as BloomThis, she wants to create the most unforgettable gifting experience, the most admired event decors and be the most sought after floral company in town, and everywhere else. When she’s not working up a storm, you can find her re-reading her yellow-stained books, watching obscene amount of movie without a trace of shame, and adding items into the shopping cart of her favourite online apparel store. Her startup BloomThis was featured as the Top 10 Modern Florist in Malaysia by both SAYS.com and Vulcanpost.

Key Takeaways

1. Are you building the product right or the right product?

2. How to quickly validate your idea?

3. What is your business model and does your unit economics make sense?

Topic: Challenges in Running a B2B Startup (7:00pm - 8:00pm)

• Sze Ming is the Founder and CEO of Gamurai, a Technology Enabler Startup founded in tiny island, Singapore. He graduated from Singapore Management University with a Bachelor in Business Management, majoring in Marketing and Entrepreneurial Management. As a fresh graduate when he started his startup journey, he has been through the numerous ups and downs of struggling to build a startup with no resources on hand. His startup has won multiple awards, being Microsoft Startup Partner of the Year 2014, Champion in 3D Faceapp Competition organised by A*STAR. Just to name a few.

• Mohandeep with more than 16 years of experience implementing software applications for small to large businesses across Asia along with Sarab founded Second CRM in 2010, in Malaysia. Over last four years, Deep has successfully expanded Second CRM into Singapore [partnering with SingTel] and recently Hong Kong [along with PCCW] and Philippines [along with Globe Telecom]. Besides this, Second CRM also has many credible partners locally including Telekom Malaysia, MAXIS, Huawei, MDEC and TeaM among others.

Key Takeaways

1. What your mind can conceive, it can achieve

2. Conquer your fear, ignore the doubters and naysayers

3. Learn how to stand on the shoulders of giants