Important Notice
This programme/event is open to members of the National Library Board, Singapore. Please ensure you have your myLibrary username on hand before proceeding with the registration. If you do not have a myLibrary username, you can create one here: https://account.nlb.gov.sg/
About the Programme
Join us for a webinar on Understanding Key Digital Marketing Metrics for Success! Discover the fundamentals of KPIs, learn to differentiate between metrics and analytics, and align KPIs with your business goals. Explore key metrics across search engine optimisation (SEO), social media, email marketing, paid advertising, and content marketing, and uncover tools for effective tracking and analysis. Don't miss this chance to elevate your marketing strategy and drive tangible results.
This programme is organised in collaboration with @ASK Training.
About the Speaker
David Chan is a seasoned Digital Marketing Consultant with over 7 years of experience supporting clients and marketing agencies. With a strong strategic and tactical hands-on consulting background, he has worked with clients in many industries, fostering deep trust and long-term business relationships.
Among David's many achievements are rolling out regional SEO implementation for international hotel chain IHG and generating $3.8 million in ticket sales for a global soccer event through paid campaigns.
David's expertise lies in Search Engine Optimisation, Conversion Rate Optimisation, and Web Analytics, making him a valuable resource for understanding digital marketing metrics and key performance indicators (KPIs).
Online Programme/Event Administrative Information
- This programme is conducted entirely online. You may access Zoom via the app or using a web browser.
- Please ensure that you enter a valid email address as you will receive an email with the link to the online programme/event near the day of the programme/event.
- The link of the programme should not be shared with others.
- Do ensure you have a strong internet connection. Using your mobile data is not recommended.
- The National Library Board, Singapore (NLB) reserves the right in its absolute discretion to disqualify or refuse admission to any registrant without any reason and notice.
- Please note that presentation slides may be available during or after the programme, depending on the programme. Where applicable, only participants who attend the programme can have access to the slides via instructions given during the programme.
