Understanding Your Intellectual Property Rights & The Licensing of IPRs
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How to Leverage Your IPR as a Strategic Component in Your Business Strategy
IPR is a highly valuable Intangible asset that can be deployed as a critical competitive advantage for your business. Effective protection of your IPR is financially rewarding as it can be sold or licensed. For example, local company Creative Technology was awarded and received a $100 Million settlement from Apple for the infringement of their Music Player Patent.
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