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We would like to invite you to AUG office for Aloof Allure: Luxury Brands’ disconnection with digital age (Seminar) – proudly presented by University of Sheffield!
This seminar aims at looking into how it is becoming an overarching necessity for all brands to incorporate digital marketing as a core promotional channel that supports traditional initiatives in a 360-degree campaign. But more importantly, how to conduct luxury marketing on social media without jeopardising the brand and its values.
Dr Navdeep Athwal is currently a Lecturer of Marketing at University of Sheffield Management School. She holds a PhD in Marketing, and completed an MSc in Marketing and Strategy at Warwick Business School and also gained a First Class BA (Hons) in Business Studies. During her undergraduate and postgraduate degrees she received scholarships for academic excellence.
To date, her research has included network development in hybrid (online and offline) settings, niche consumption communities, luxury consumption and authenticity, and the role of gender in consumer behaviour. Her research has been funded by the Economic and Social Research Council (ESRC), University of Warwick, Academy of Marketing Science and the Marketing Trust.
Date & Time: 21st June, 6.00pm to 8.00pm
Location: AUG Singapore, 7 Maxwell Road.
MND Complex Annex B. #02-100
Do you have questions about University of Sheffield: Aloof Allure: Luxury Brands’ disconnection with digital age - 21st Jun, 6pm?
Contact AUG Singapore
When & Where
AUG Singapore Office
7 Maxwell Road, MND Complex, Annex B
#02-100
Singapore,
singapore 069111
Singapore
Tuesday, 21 June 2016 from 18:00 to 20:00 (Singapore Standard Time Singapore Time)
AUG Singapore is one of Singapore's biggest student placement agencies for overseas studies to Australia and UK.
AUG acts as a liaison between students and preferred education institutions to place students into the best possible course and institution to suit their education and career goal.
Because of our official representative status to over 100 institutions, there are no charges imposed to our students for our free services. These include waiver of certain institutions' application fees; assistance on applications; accommodation; flight bookings and visa processing.
Join us at the upcoming Education Fair to start you off on your education journey in Australia or UK!
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