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We would like to invite you to AUG office for Aloof Allure: Luxury Brands’ disconnection with digital age (Seminar) – proudly presented by University of Sheffield!
This seminar aims at looking into how it is becoming an overarching necessity for all brands to incorporate digital marketing as a core promotional channel that supports traditional initiatives in a 360-degree campaign. But more importantly, how to conduct luxury marketing on social media without jeopardising the brand and its values.
Dr Navdeep Athwal is currently a Lecturer of Marketing at University of Sheffield Management School. She holds a PhD in Marketing, and completed an MSc in Marketing and Strategy at Warwick Business School and also gained a First Class BA (Hons) in Business Studies. During her undergraduate and postgraduate degrees she received scholarships for academic excellence.
To date, her research has included network development in hybrid (online and offline) settings, niche consumption communities, luxury consumption and authenticity, and the role of gender in consumer behaviour. Her research has been funded by the Economic and Social Research Council (ESRC), University of Warwick, Academy of Marketing Science and the Marketing Trust.
Date & Time: 21st June, 6.00pm to 8.00pm
Location: AUG Singapore, 7 Maxwell Road.
MND Complex Annex B. #02-100
Do you have questions about University of Sheffield: Aloof Allure: Luxury Brands’ disconnection with digital age - 21st Jun, 6pm?
Contact AUG Singapore
When & Where
AUG Singapore Office
7 Maxwell Road, MND Complex, Annex B
#02-100
Singapore,
singapore 069111
Singapore
Tuesday, 21 June 2016 from 18:00 to 20:00 (Singapore Standard Time Singapore Time)
AUG Singapore is one of Singapore's leading student education consultancy for overseas education to Australia and UK. We are official representatives to over 400 institutions, whom allow us to provide you with free services.
Our experienced education advisors act as a liaison between students and preferred education institutions to find the best possible course and institution that suits your education and career goal.
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