Join this exclusive session where industry veterans share firsthand experiences of doing business in China. Learn how to safeguard your Intellectual Property, build trusted partnerships and adapt your approach to thrive in China’s fast-evolving market.
Agenda
15:00 - Participants Introductions
Kick off with a quick round of self-introductions to connect with fellow attendees.
15:15 - Why Intellectual Property Protection is CRITICAL for Local and Overseas Businesses
Speaker: Robin Yeo, Regional Manager/ Senior Consultant, FT Consulting
Protecting your company’s Intellectual Property (IP) is essential for long-term success, whether at home or abroad. Without proper protection, your business risks losing sales revenue or facing unnecessary costs.
In this the workshop, you will learn:
- The key types of IP every business must protect (e.g. trademarks)
- The potential risks of neglecting IP protection
- How to safeguard your IP both locally and overseas
15:45 - Firechat: “Catching the Wind in China – Lessons from Our Journey”
Speaker: Lau Kiat Boon, Director of Fort Sanctuary Pte Ltd
Kiat Boon pioneered a unique Singaporean tea roasting technique that blends precision and aging, later partnering with a Chinese state-owned enterprise to apply his expertise to tea leaves from ancient trees. As former Vice-Chairman of the Pu’er Society (2022–2024), he brings first-hand experience working with Chinese partners and navigating China’s fast-evolving business landscape.
Through candid reflections, he shares how success in Singapore doesn’t automatically translate to success in China — where adaptability, collaboration, and humility are key. Discover how shifting from competition to partnership and from being a “king” to a “king-maker” shaped his journey. Like sailing with ever-changing winds, thriving in China means learning to adjust your sails and move in harmony with the market’s rhythm.
16:05 - Q&A: Ask Us Anything
Bring your practical or strategic questions and get real-world advice from our experts.
16:25 - Business Networking Session
Connect with fellow entrepreneurs, potential collaborators, or future clients over light refreshments.
17:00 Event Close
🍵 *Ticket fee payable to the organiser for refreshment provided.
Who Should Attend?
- SMEs and MNCs planning to enter or grow in China
- Brand builders and marketers targeting Chinese audiences
- Entrepreneurs and startups seeking reliable market entry support
- Anyone curious about doing business with or in China
🎯 Whether you’re in the early exploration phase or scaling up your China strategy, this is a rare chance to hear unfiltered insights from experts who have built, failed, and succeeded in the world’s most dynamic market.
👉 Seats are limited to 25 participants– reserve your spot now!
