Unlocking E-commerce Growth With TikTok Shop & Right Digital Analytics

As an e-commerce entrepreneur, we are constantly challenging ourselves to be where our buyers would be. Throughout the years, we have only been using Shopee, Lazada, our very own branded store. Do we actually know what the numbers each of this platform trying to tell us and if you know if combined, they are telling us a compelling story of the efforts we do in marketing our products and how our audience react to them?

More younger audience are looking out for content that are engaging in nature and most often, in the form of short, entertaining videos. Just when they come across your product, the last we want is to drive them to a few more clicks before they are able to check out and pay for your products.

With that, we want to hear from the experts from TikTok on how we can leverage on their TikTok Shop platform for TikTok for Business to unlock more potential sales within the popular social media. In this session, we will also share more about understanding the analytics and combining the numbers and data together to create a compelling insight to guide our next marketing decisions.

Let's register and learn together!

Date: 21 February 2023

Venue: Bukit Bintang City Centre (BBCC) Sales Gallery, Bukit Bintang, Kuala Lumpur. (https://goo.gl/maps/7dmE3qYUGc35adY29)

Time: 10.00am - 4.30pm

Limited seats only. Register fast before they run out.

* Refreshments will be provided.

AGENDA

9.30 am : Registration

10.00 am: Emcee welcome and start of workshop.

10.15 am: Get Started and Leveraging on TikTok Shop To Grow Your Business

• About TikTok Shop and How to Join As Seller
• TikTok Shop Success Story Showcase - Campaign & Category
• How to join as A Creator and TSP

12.30 pm: Break for Lunch

2.00pm: Combining Data From E-commerce Marketplaces and Website To Drive Next Marketing Efforts With Greater Success and Minimise Wastage

• What are some data that often overlooked by business owners?
• FOC Tool Alert: Introduction of E-commerce Data Analysis Model That Is Used by Adstrux to drive business growth and enhance predictability of each marketing efforts and investments.

3.30 pm: Special Session: Bring Your E-commerce Further With The Right Support by Melvin Chan, CEO of Adstrux

4.00 pm: Networking & Refreshments

4.30 pm : End

SPEAKER

Ms. Nur Azre

Partnerships and Offline Acquisition Lead, TikTok Shop Malaysia

LinkedIn Profile: https://www.linkedin.com/in/nurazre/

Mr. Richard Moh

Head of Performance Marketing, Adstrux

LindkedIn Profile: https://www.linkedin.com/in/richardmoh/

SUPPORTED BY:

JCI Entrepreneur

A youth leadership platform for business and entrepreneurs, based in Kuala Lumpur as part of the global Junior Chamber International movement's Local Organisation.

Eco World Development Management (BBCC)

A joint development company for the Bukit Bintang City Centre project, based in the prime location of Kuala Lumpur city.