What is Branding & How to Harness the Power of It
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What is Branding & How to Harness the Power of It

1) Concept of Branding 2) Steps to create a Brand Development Framework 3) Conducting a Brand Audit 4) Identify Gaps in Brand Perception

By SME Centre@ASME

Date and time

June 23 · 11pm - June 24 · 1am PDT

Location

Online

Agenda

2:00 PM - 4:00 PM

What is Branding & How to Harness the Power of It

Alif

Business Advisor, SME Centre@ASME

About this event

  • Event lasts 2 hours

Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are, what you stand for, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does, from how you treat customers to how you interact with employees.

Join us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace.

HIGHLIGHTS

  • The meaning of a Brand and Branding
  • Steps to create a Brand Development Framework
  • Conducting a Brand Audit
  • Identify Gaps in Brand Perception

Frequently asked questions

Will there be re-run of this webinar?

There should be re-run of this webinar within this year 2025.

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Organized by

SME Centre@ASME

SMECentre@ASME provides in-depth services comprising business advisory, business diagnostics and business capability workshops. We organize capability workshops to help SMEs from various industries to strengthen foundations for their business growth and build their capacity and competitiveness in the market. These are covered in the four capability pillars of Branding & Marketing, Human Capital Development, Internationalization and Productivity & Innovation.

FreeJun 23 · 11:00 PM PDT