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Event description
What is JTBD or Job to be done in marketing? A snippet of an actual lecture from a Singapore tertiary institution on how we define JTBD.
About this event
What is JTBD?
JTBD refers to Job to be Done. It refers to the jobs that people want their products or services to achieve.
JTBD Framework example used:
Street Food Versus Chain Coffee Shop
Have you ever felt that the price is very expensive in one F&B outlet, but you are alright to pay a lot more in another F&B outlet. Have you ever wonder why that is the case? And in this JTBD example, we contrast the same amount you pay in a street food outlet versus Chain Coffee Shop.
To learn more about F&B marketing
For folks interested in the restaurant target market:
The trainer in this session: Ebenezer Heng
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Organiser Oncoffeemakers.com
Organiser of What is JTBD? Job to be done explanation workshop.
Kumeiti's & OnCoffeeMakers (both affliated companies) were both founded in 2010 by Ebenezer Heng. His main focus is on marketing and training for companies/professionals interested in brand building. Currently, he heads communication for a constituency and lectures at a polytechnic. He is also a sought after speaker and trainer for many companies.
Oncoffeemakers.com focuses on F&B industries while Kumeiti assists companies in all other industries. Kumeiti’s serves as the resource adviser (Social Media) for Singapore Chinese Chamber of Commerce & Industry (SCCCI), and also a New Media Champion for Kaki Bukit Grassroots Organisation. .Numerous companies had been trained by us mainly via Singapore Chinese Chamber of Commerce and Institute. Oncoffeemakers owns one of the largest F&B group on: Facebook ( 328K+ likes and growing) and LinkedIn (more than 20,000 members)
With a team of dedicated professionals, Oncoffeemakers have pushed social media marketing to new frontiers, be it executing social media campaigns, cross-channel promotions, creating narratives, optimising digital presence, facebook management and marketing etc, videography and photography services etc.
Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Our motto is to satisfy our clients by providing good services with competitive rates.