What is JTBD?

JTBD refers to Job to be Done. It refers to the jobs that people want their products or services to achieve.

JTBD Framework example used:

Street Food Versus Chain Coffee Shop

Have you ever felt that the price is very expensive in one F&B outlet, but you are alright to pay a lot more in another F&B outlet. Have you ever wonder why that is the case? And in this JTBD example, we contrast the same amount you pay in a street food outlet versus Chain Coffee Shop.

To learn more about F&B marketing

For folks interested in the restaurant target market:

The trainer in this session: Ebenezer Heng