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What is the target market for Starbucks Sharing Session

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What is the Target Market for Starbucks? (Sharing Session)

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In this sharing session, we will look at the target market for Starbucks based on a research done by students from a Singapore Tertiary institution.

They will be looking at Starbucks ' extreme users, as well as using Jobs Theory to analyse Starbucks' customers JTBD (Job To Be Done).

Based on this reseach and also the students' input, Ebenezer Heng will delve into the target market (audience persona) of Starbucks.

Learning Objective:

Starbucks Target Market

Overview of Starbucks Extreme users

Insights into Starbucks customers JTBD

Who should attend:

Cafes/Coffee Shops Owners looking to ascertain their target market

Marketing managers in the Food and Beverage domain, looking for new avenue or plotting the customer journey map.

Faciltator for this session: Ebenezer Heng

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Organiser of What is the target market for Starbucks Sharing Session

Kumeiti's OnCoffeeMakers (both affliated companies) were both founded in 2010 by Ebenezer Heng. His main focus is on marketing and training for companies/professionals interested in brand building. Currently, he heads communication for a constituency and lectures at a polytechnic. He is also a sought after speaker and trainer for many companies. focuses on F&B industries while Kumeiti assists companies in all other industries. Kumeiti’s serves as the resource adviser (Social Media) for Singapore Chinese Chamber of Commerce & Industry (SCCCI), and also a New Media Champion for Kaki Bukit Grassroots Organisation. .Numerous companies had been trained by us mainly via Singapore Chinese Chamber of Commerce and Institute. Oncoffeemakers owns one of the largest F&B group on: Facebook ( 328K+ likes and growing) and LinkedIn (more than 20,000 members)
With a team of dedicated professionals, Oncoffeemakers have pushed social media marketing to new frontiers, be it executing social media campaigns, cross-channel promotions, creating narratives, optimising digital presence, facebook management and marketing etc, videography and photography services etc. 
Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Our motto is to satisfy our clients by providing good services with competitive rates. 

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