Who Needs Product Marketing Anyway?

Who Needs Product Marketing Anyway?

That’s like asking whether a golfer needs a caddy or, if you prefer your sports a little faster, whether a rally driver needs a co-pilot.

A good product marketer defines your audience, names your product, develops effective messaging to stand out from the competition and evangelizes your differentiated service to customers and influencers.

Like a caddy, they can read the greens, select the club, guide the direction of play; like a rally co-pilot they can operate at speed, adapt to a changing terrain and stay one step ahead of the twists and turns ahead. They provide a vital link between engineering and sales and they help define the mission of a startup.

Join us for a straight-talking session straight from Silicon Valley and a panel discussion fuelled by pizza, beer and passionate ideas about the next big thing.

Hear from our experienced panel:

• Bobby Guhasarkar, Cisco, Senior Director of Security Product

• Jenny Pan, CarePod, Founder & CEO

• Zhiying Tang, Nessa, General Manager & Commercial Director

• Jennifer Villalobos, NTUC Income, VP & Head – Digital Business & Mentor, Muru-d

• Ben Munroe, Cisco, Director of Product Marketing

Join us on 25th July at WeWork Beach Centre.