Join us for Marketing Mondays @ Block71 (August 25'): Will AI Make Agencies Obsolete? Rethinking the Future of Advertising! on Mon August 25th, 2025 at 5 PM (SGT) hosted by Prof. Aleks Farseev.
About the Event:
With the rise of generative AI, the advertising industry is undergoing one of the most radical transformations in its history. From Meta’s vision of fully automated ad pipelines - requiring no creatives, no targeting, and no human input - to Google's more collaborative “AI as co-creator” model, the role of marketing agencies is under intense scrutiny.
Are agencies at risk of extinction, or are they evolving into something even more valuable?
In this talk, Prof. Aleks Farseev - entrepreneur, Marketing Community Leader @ Forbes Technology Councils, and CEO of SOMIN - examines three dominant paradigms shaping the future of AI in advertising: Replacement, Empowerment, and Insight. Drawing on real-world examples from Meta, Google DeepMind, and SOMIN’s own AI platform SOMONITOR, he explores how each model redefines creativity, strategy, and human input.
While some platforms automate the entire creative and targeting process, others embed structure to enhance user agency and strategic thinking. And emerging solutions focus not on content generation, but on delivering data-driven insights to guide campaign design and positioning.
Far from being rendered obsolete, agencies have a chance to redefine their purpose: moving from execution to orchestration. The agencies of the future will not just produce content - they’ll configure AI systems, curate AI outputs, and protect brand integrity, ethics, and cultural relevance.
About the Speaker:
Prof. Aleks Farseev is a distinguished luminary in both entrepreneurship and academia. Renowned as a top-tier researcher and international keynote speaker, he stands as the driving force behind SoMonitor.ai – a cloud platform leveraging AI and Large Language Models for Competitor Analytics and Ad Optimization. His expertise shines not only as CEO but also as a Research Professor, where he adeptly imparts wisdom on Digital Marketing, Large Language Models, and AI Technology. Through courses offered in esteemed universities across the Globe and over 30 publications in top-tier conferences, Prof. Farseev ensures that the path to mastery is both accessible and enlightening.
