Winning Fans & Feeds in Asia

The world of sports has evolved, creating new legions of fans and an array of cultural touchpoints for brands. With 2026 set to be a major year for sporting events, you’re invited to join We Are Social as we unpack the trends fuelling sports fandoms and infiltrating social media feeds across Asia.

The evening will commence with a presentation of the trends from We Are Social's latest report, Winning Fans & Feeds. We will then be joined by special guests Kerstin Ong and Iciri Rai for a panel to discuss how these trends are playing out for brands and content creators.

Speakers

• Kerstin Ong, National Athlete, Fitness Content Creator & Marketing Manager
• Iciri Rai, Regional Sponsorships Lead APAC at Mastercard
• Anton Reyniers, Head of Strategy at We Are Social
• Naiyen Wang, Managing Director, SEA at We Are Social