Workshop: Student to Entrepreneur - Mastering B2B Marketing

Introducing an exciting workshop for colleges and universities in India to help turn their students into entrepreneurs.

The job market for freshers is diminishing by the day. In such a world, we want to help students to use their skills and become entrepreneurs.

Are your students well skilled at building products or offering services but do not know how to market? Do you want them to learn how to position, market, and monetize their skills? Organize this crisp yet exciting workshop at your college for your students where we guide them through the essential marketing strategies to turn them into entrepreneurs.

With the advent and growth of AI, it has become a necessity for developers to understand marketing and the market or else they will not be able to create solutions which people are willing to pay for.

Brought to you by FIRE with Founders, this 2-hour intensive workshop is designed specifically for students who excel at building tech and non-tech solutions but need help with marketing. By the end of this workshop, the students will gain a strong foundation in marketing strategies, channels, and tools essential for them to become entrepreneurs.

Agenda:

1. Understanding the market and product-market fit
2. Estimating the market size
3. SEO, content marketing & tools
4. Social media & tools
5. Community building
6. Paid ads
7. Email marketing and tools

What the Students will Learn:

• The Entrepreneur Mindset: Transitioning from a product developer to business leader
• Understanding Your Market: Customer personas, pain points & demand validation
• Marketing Channels for tech and non-tech products and solutions: SEO, social media, content marketing, paid ads, and community building
• Growth Hacking Strategies: How to scale without spending a fortune
• Tools of the Trade: Essential marketing tools to automate and optimize their growth as an entrepreneur.

Who Should Attend?

Tech and non-tech students wanting to have an edge over others in the job market and becoming entrepreneurs.

Speaker:

Varun Poladiya, a seasoned marketing and business development expert with 11+ years of experience at companies like Google, Media.net (Directi), EduTronics, and navan.ai. Varun has worked with and optimized revenue for publishers like Ookla Speedtest, MSN, Venturebeat and several others. Varun has also learnt and taught Robotics and Vision AI to over 3500 students and educators across India, Malaysia, Singapore and UAE.

Date & Time:

Available dates: 26 Jul - 15 Aug 2025 (you can suggest other dates if these do not work for your college)

Duration of the workshop: 2 hours

Location:

At your college/university in-person, anywhere in India. We shall travel to your institution to conduct the workshop there.

Fee:

INR 500 per student.

Minimum students required:

80

Requirements from the college/university:

• A classroom that can accommodate all the students
• Projector, screen, HDMI connector
• Students must have a computer/laptop and internet connectivity

Why should the college/university organize this workshop for the students:

• When students are able to market their tech and non-tech projects and products better, the college gets more recognition and credit.
• When the students get better jobs because of the knowledge they gather through this workshop, the credibility of the college increases and more employers are interested in hiring from your college.
• Most colleges do not teach practical knowledge and tools which people can use at work, because it is usually not included in the curriculum. This is an opportunity by which we, as experts from the industry help you bridge that knowledge gap for your students.
• Placement stats have become dismal over the last few years. This workshop will help your students to become entrepreneurs and earn a decent living while kick-starting their career.

Institutions we have conducted various workshops at in the past:

• UniKL, Malaysia
• UCSI University, Malaysia
• Methodist College of Kuala Lumpur, Malaysia
• Cyberjaya University College of Medical Sciences, Malaysia
• INTI International University, Malaysia
• IHS Markit, Malaysia
• ESTC – Ramnagar (Uttarakhand – India)
• ESTC – New Delhi
• Sydenham College of Commerce and Economics, Mumbai
• D J Sanghvi College of Engineering, Mumbai
• Thakur College of Science and Commerce, Mumbai
• The Galaxy Education System, Rajkot (India)
• Dandekar College, Palghar (India)
• Birla Institute of Technology and Science, Hyderabad
• National Institute of Technology, Surathkal (Karnataka - India)
• Don Bosco College, Panjim – Goa
• Reva University – Bangalore
• German European School, Singapore
• Yuvabharathi International School, Singapore
• Nexus International School, Malaysia
• Tenby Schools Setia Eco Park, Malaysia
• Jain International Residential School, Bangalore
• Maz International School, Malaysia
• Greenberry World School, Lucknow (India)
• Global Indian International School – SMART Campus, Singapore
• Labuan International School, Malaysia
• SMK Sungai Pusu, Malaysia
• SMJK Chung Hwa, Klang - Malaysia
• St. Joseph’s Independent Institute, Singapore
• Viva Institute of Technology, Virar – Mumbai
• St. Willibrord Innovative School, Nallasopara – Mumbai
• AIM Salcete
• Goa Multi Faculty College, Goa

For any questions, please call/WhatsApp on 8655482220 or reach us on email at varun@firewithfounders.com. To organize this workshop at your institution, please reach us on the same number or email.

Don’t miss this opportunity to help your students to become entrepreneurs! Contact us now and book your date and time slot for the workshop before all slots are booked by others!