Discover emerging trends in digital content creation whilst mastering the art of content marketing. Be informed on how to conduct a content audit and measure content marketing efforts.

What will be covered in 2 days:

CONTENT MARKETING FUNDAMENTALS

▷ What is Content Marketing?

▷ What is Content Marketing Strategy?

▷ Key Highlights On Content Marketing Trends & Its Implications

▷ Overview Of The Different Content Units (Types, Formats & Channels)

▷ Understand and map out the Content Marketing Strategy Process

▷ B2B and B2C Content Marketing Examples

DEVELOP CONTENT MARKETING STRATEGY

▷Key components of a content marketing strategy

▷How to develop a content marketing strategy in 6 phases

▷Phase 1: Planning (Content marketing mission statement, objectives, customer personas, user journey)

▷Phase 2: Creative (Content marketing research, create content pillars)

▷Phase 3: Production (Content team, content development process workflows)

▷Phase 4: Publishing (Content calendar, content scheduling, publishing tools)

▷Phase 5: Distribution (Content distribution channels, content promotion techniques)

▷Phase 6: Measurement (Measure content ROI, content marketing metrics)

IMPLEMENT CONTENT MARKETING STRATEGIES

▷Hero Hub Hygiene Content Framework

▷Hub and Spoke Content Approach

▷Content Atomization Model

MEASURE CONTENT MARKETING PERFORMANCE

▷Align Business Goals & Objectives To Content Marketing Goals

▷Understand Actionable Content Metrics From Vanity Metrics

▷Overview of content marketing metrics across the buyers’ journey and which key metrics to optimise

ESTABLISH CONTENT MANAGEMENT PLAN

▷Develop an Persona Centric Content Buyers Content Map

▷Review of content management systems and platforms

▷Review of content tools to help you produce and manage your content

ASSESSMENT COMPONENT

▷ Short Answers/Structured Questioning (Written Assessment)

▷ Case study (Written Assessment)

Target audience:


Vice Presidents and Directors of Marketing and Public Relations, Marketing Managers, PR Managers, Marketing Executives, PR Executives, Business Owners, Content Marketing Specialists, Content Strategists and Entrepreneurs who want to learn how to craft an impactful content marketing plan and generate better outcomes from content marketing efforts.

Trainer's Profile:

Mr. Tom Goh

Course details :

Date: 15 - 16 March 2021 (Mon, Tue)

Time: 9am - 6pm each day

Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903

Email: enquiry@equinetacademy.com

Contact: +65 6745 0745

You may be eligible for up to 90% SkillsFuture Funding.

Learn more about the course or sign up now