This intensive two-day Digital Marketing Analytics training course outlines the features, advantages and benefits of digital marketing analytics. With theory and practical exercises, designed to enhance data planning and capture capabilities, producing actionable insight.

The web analytics module also zooms in on the BIG WHYs customers do the things they do on a website such as abandoning a shopping cart, spend very little time on a website, and more.

Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.

Through intelligent quantitative and qualitative analysis on key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, Digital Analytics teams will be able to make better business decisions to achieve business objectives.

What will be covered in 2 days:

DIGITAL MARKETING ANALYTICS FUNDAMENTALS

▷What is Digital Marketing Analytics

▷What is its Role in a Digital Framework

▷Why Digital Marketing Analytics

DIGITAL MARKETING ANALYTICS FROM A MARKETING STANDPOINT

▷Focus of Digital Analytics in Marketing and its Importance

▷User Journey from Media to Measured Objectives

▷Mapping Marketing KPIs to Metrics

SETTING UP GOOGLE ANALYTICS

▷Google Analytics Hierarchy

▷Creating a Google Analytics account

▷Understanding Google Analytics permissions

▷Setting up Google Analytics on your website

▷Creating Standard Views

▷Cleaning up your views with filters

ACCESSING GOOGLE ANALYTICS REPORTS

▷Exploring the Google Analytics interface

▷Overview Reports vs Full Reports

▷Creating & Sharing Dashboards & Reports

GAINING INSIGHTS INTO YOUR AUDIENCE

▷Analysing Audience Reports

▷Understanding your audience

▷Sample Customer Persona

EXPLORING YOUR TRAFFIC

▷Source vs Medium vs Channel

▷Important Traffic Reports (Acquisition Channels)

▷Accessing benchmarking reports

▷How to Improve Your Marketing Efforts

DETERMINING VISITOR BEHAVIOUR

▷Analysing Behaviour reports

▷Understanding events

▷How Google Tag Manager Works

▷How to improve your user experience

MEASURING CAMPAIGNS & CONVERSIONS

▷Campaign Tagging

▷Analyzing Goals Reports

▷Setting Up Goals

▷Tracking Google Ads in Google Analytics

▷Measuring ROI

REDEFINING ORGANISATIONAL APPROACH AND ANALYTICS

▷People: No ‘I’ in team

▷Process: Standardise Efforts

▷Technology: Simplify Life

▷Emerging Trends: What's Coming Up

EXPLORE ADVANCED ANALYTICS

▷ Remarketing

▷ Advanced Segmentation

▷ Advanced Customisation

▷ Competitor Analysis

Target audience:


This course is suitable for Marketing Managers, Marketing Executives, Small Business Owners, employees from Digital Marketing Agencies, and individuals who wish to:

• Gain a better appreciation of digital analytics, adopt a data-first approach, and

cultivate a data-driven culture for their organisations and marketing projects

• Translate data into action to achieve business objectives

• Attain the Google Analytics Certification for Beginners

This course is not for:

• Digital analytics practitioners with more than a year of experience on the Google Analytics platform

• Individuals who have passed the Google Analytics Exams

Trainer's Profile:

Mr. Dhawal Shah

Course details :

Date: 9 - 10 February 2021 (Tue, Wed)

Time: 9am - 6pm each day

Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903

Email: enquiry@equinetacademy.com

Contact: +65 6745 0745

You may be eligible for up to 90% SkillsFuture Funding.

Learn more about the course or sign up now