WSQ Digital Marketing Analytics (Google Analytics) Course
Event Information
About this Event
This intensive two-day Digital Marketing Analytics training course outlines the features, advantages and benefits of digital marketing analytics. With theory and practical exercises, designed to enhance data planning and capture capabilities, producing actionable insight.
The web analytics module also zooms in on the BIG WHYs customers do the things they do on a website such as abandoning a shopping cart, spend very little time on a website, and more.
Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.
Through intelligent quantitative and qualitative analysis on key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, Digital Analytics teams will be able to make better business decisions to achieve business objectives.
What will be covered in 2 days:
DIGITAL MARKETING ANALYTICS FUNDAMENTALS
▷What is Digital Marketing Analytics
▷What is its Role in a Digital Framework
▷Why Digital Marketing Analytics
DIGITAL MARKETING ANALYTICS FROM A MARKETING STANDPOINT
▷Focus of Digital Analytics in Marketing and its Importance
▷User Journey from Media to Measured Objectives
▷Mapping Marketing KPIs to Metrics
SETTING UP GOOGLE ANALYTICS
▷Google Analytics Hierarchy
▷Creating a Google Analytics account
▷Understanding Google Analytics permissions
▷Setting up Google Analytics on your website
▷Creating Standard Views
▷Cleaning up your views with filters
ACCESSING GOOGLE ANALYTICS REPORTS
▷Exploring the Google Analytics interface
▷Overview Reports vs Full Reports
▷Creating & Sharing Dashboards & Reports
GAINING INSIGHTS INTO YOUR AUDIENCE
▷Analysing Audience Reports
▷Understanding your audience
▷Sample Customer Persona
EXPLORING YOUR TRAFFIC
▷Source vs Medium vs Channel
▷Important Traffic Reports (Acquisition Channels)
▷Accessing benchmarking reports
▷How to Improve Your Marketing Efforts
DETERMINING VISITOR BEHAVIOUR
▷Analysing Behaviour reports
▷Understanding events
▷How Google Tag Manager Works
▷How to improve your user experience
MEASURING CAMPAIGNS & CONVERSIONS
▷Campaign Tagging
▷Analyzing Goals Reports
▷Setting Up Goals
▷Tracking Google Ads in Google Analytics
▷Measuring ROI
REDEFINING ORGANISATIONAL APPROACH AND ANALYTICS
▷People: No ‘I’ in team
▷Process: Standardise Efforts
▷Technology: Simplify Life
▷Emerging Trends: What's Coming Up
EXPLORE ADVANCED ANALYTICS
▷ Remarketing
▷ Advanced Segmentation
▷ Advanced Customisation
▷ Competitor Analysis
Target audience:
This course is suitable for Marketing Managers, Marketing Executives, Small Business Owners, employees from Digital Marketing Agencies, and individuals who wish to:
• Gain a better appreciation of digital analytics, adopt a data-first approach, and
cultivate a data-driven culture for their organisations and marketing projects
• Translate data into action to achieve business objectives
• Attain the Google Analytics Certification for Beginners
This course is not for:
• Digital analytics practitioners with more than a year of experience on the Google Analytics platform
• Individuals who have passed the Google Analytics Exams
Trainer's Profile:
Mr. Dhawal Shah
Course details :
Date: 9 - 10 February 2021 (Tue, Wed)
Time: 9am - 6pm each day
Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903
Email: enquiry@equinetacademy.com
Contact: +65 6745 0745
You may be eligible for up to 90% SkillsFuture Funding.
Learn more about the course or sign up now