Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers – Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!.

This intensive Search Engine Optimisation (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses. To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to

What will be covered in 2 days:

SEO FUNDAMENTALS

▷What is SEO and How it Works?

▷Why SEO is Important from a Business Perspective

▷Advantages and Disadvantages of SEO

▷Successful and Unsuccessful SEO Case Studies

▷SEO VS SEM

▷Overview of the 4-step SEO process

CONDUCT EFFECTIVE AND EXTENSIVE KEYWORD RESEARCH

▷Keyword research 101: What is keyword research and why is it important

▷4 key principles of effective keyword research

▷Types of keywords you should target and optimize for

▷Recommended free and premium keyword research tools

▷How to build an extensive SEO keyword plan

▷How to implement a 4-step keyword research process

ON-PAGE SEO: KEYWORD OPTIMISATION AND TECHNICAL SEO AUDIT

▷What is on-page optimisation and why is it important

▷ Title tags: Best practices

▷ Domain and URL: Best practices

▷ Meta description: Best practices

▷ Image optimisation: Best practices

▷ How to rank on Youtube and video optimisation

▷ Content creation: Best practices

▷ How search engines work

▷ White hat vs black hat SEO

▷ Google’s latest and most significant algorithm changes

▷ How to conduct a technical SEO audit

▷ Local SEO

OFF-PAGE SEO: LINK BUILDING AND CONTENT MARKETING STRATEGIES

▷Why is link building important?

▷Anatomy of a quality backlink

▷Major off-page SEO ranking factors

▷Social media signals

▷Effective link building strategies

SEO ANALYTICS: CREATING SEO REPORTS, RANK TRACKING, AND INTERPRETING SEO KPIs AND METRICS

▷How to track your keyword rankings

▷How to develop a keyword ranking improvement plan

▷Setting up Google Search Console + Walkthrough

▷Essential SEO metrics to track and evaluate your SEO performance

ASSESSMENT COMPONENT

▷ Individual Project Work

▷ Case study (Written Assessment)

Target audience:


Marketing professionals, Web developers, Content developers, and Marketing Managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings.

Trainer's Profile:

Mr. Kevin Dam

Course details :

Date: 17 - 18 March 2021 (Wed, Thu)

Time: 9am - 6pm each day

Location: 10 Anson Road, International Plaza, #25-08 Singapore 079903

Email: enquiry@equinetacademy.com

Contact: +65 6745 0745

You may be eligible for up to 90% SkillsFuture Funding.

Learn more about the course or sign up now