YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketer’s plan to add YouTube to their marketing strategy over the next 12 months according to the State of Inbound report. You may be thinking: “That’s great, but my audience isn’t on YouTube.” Well, think again. One-third of their total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.

In this one-day course, you will learn how to create a YouTube video marketing strategy, launch your strategy, and manage your YouTube channel. You will also gain incredible tips and ideas on video marketing from Founder & Chief Digital Marketing Officer of Sky Digital Agency, Charmaine.