Amrichi Sdh Bhd
Amrichi is a premium gelato and pastry ingredients company based in Johor Bahru, Malaysia, founded to bridge Italian artistry with ASEAN innovation. Its mission is to elevate desserts across the region by blending the art and science of authentic gelato—offering ingredients, education, and collaboration opportunities that raise quality standards in cafés, hotels, and culinary institutions.
Mission
Amrichi’s mission is simple but ambitious:
To make world-class gelato craftsmanship accessible in ASEAN, supporting chefs and F&B entrepreneurs with:
Authentic Italian-quality ingredients (bases, nut pastes, stabilizers, toppings).
OEM gelato production for cafés, hotels, and restaurants.
Master classes and consultancy to nurture new artisans and empower local businesses.
The philosophy: “Italian finesse, ASEAN heart.”
Every product and event aims to fuse technical excellence with local creativity—showing that great taste can be both scientific and soulful.
Types of Events Hosted
Amrichi regularly organizes professional and community-oriented events such as:
Gelato Masterclasses – Hands-on training by Italian gelato masters like PreGel’s Domenico Croce, guiding chefs through authentic methods, formulation, and innovative regional flavours (e.g. tamarind, mala chocolate, pandan coconut).
Product Showcases & Tastings – Collaborations with suppliers and partners to demonstrate gelato applications using Amrichi ingredients and equipment (Carpigiani, Afinox).
Industry Networking Sessions – Bringing together café owners, chefs, and distributors to exchange ideas and explore partnerships.
Educational Talks & Demonstrations – Sessions linking science, food innovation, and entrepreneurship for students and culinary professionals.
In essence, Amrichi is both a hub for flavour innovation and a community platform—a place where dessert artisans, entrepreneurs, and food enthusiasts come together to learn, taste, and build the future of ASEAN’s gelato scene.
This makes your upcoming event, “Italian Artistry meets ASEAN Innovation,” a perfect embodiment of that mission.