POPWorks

Train with the Industry's Best. 

Trainer: Edward Ong 

Edward Ong was born in the last millennium. Back when Pluto was still a planet, vampires were the bad guys, comic books (single issue, newsstand edition) cost RM1.80 and people wroteand read long copy ads.

Formerly the regional copy chief of Y&R Asia, Ed worked with some of the most interesting minds on the planet. Secretly though, he’s still hoping their 'interestingness' will rub off on him. Over the years, Ed has done campaigns for Sony, Tiger Beer, Caltex, Singapore Navy, SMU (Singapore Management University), Soroptimists and Penguin Books. In addition, he also helped develop and build brands within The Star media group. Awards-wise, he's won a couple, maybe more. In any case, he prefers to do a bit of reading, writing and coming up with project ideas for which he'll never find the time; rather than keeping track of the medal count.

Ed is constantly on the lookout for smart, silly, funny, witty and wicked copy ideas. He is a father to two lovely children, husband to a lovelier wife and owner of too many comic books.