Toogood

Toogood is a London-based design studio founded and led by Faye Toogood. Faye and her team create timeless works of unconventional design, including but never limited to clothing, furniture, interiors and homeware. At the centre of every Toogood project is a restless spirit of experimentation, and a joy taken in process and play. On each project, designers, furniture makers, sculptors and interior designers cross-pollinate to produce work that is bold and sculptural, but always designed for everyday use.

The fashion side of the business was co-founded by Faye and her sister Erica Toogood. Toogood clothing is instilled with the unmistakable spirit of both sisters: Faye’s preoccupation with materiality and Erica’s audacious shape-making. One a tinker, the other a tailor.

A celebration of craftsmanship and trades has been at the core of the Toogood brand from the outset. Each piece takes its name, inspiration and cut from a traditional trade: the "Metalworker" jacket, the ‘Stonemason’ trouser, and so on. Since 2013, best-selling styles such as The Photographer Jacket, The Baker Trouser and The Draughtsman Shirt have become Toogood classics. A large sewn-in "passport" label acknowledges all the people who have worked on each piece, from the designers to the cutter, the sewer, and the presser. There is also a space for the wearer to add their initials, their link in the chain of the life of the garment.