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9h-course: Consumer Driven Innovation for Business Success (Full day Produc...

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9h-course: Consumer Driven Innovation for Business Success (Full day Product Development Course)

About the course:

This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

Special: this course has received funding from Skills Future, so you can use your Skills Future credits to pay for the course (Only applicable on full fee- General admission tickets). See details below.


This course is run over 2 days, and includes:

  • Day 1: As per the timing advertised on this page

  • Day 2: Product Strategy session

Select your preferred date (here) after purchase of this ticket directly with UNFRAMED)

Expected outcomes:

  • Be able to rapidly design, create, and test innovative products and services after this course

  • Align a team towards a product's vision and mission

  • Get hands-on application of product design & development frameworks (Value Proposition Canva, Minimum Viable Product)

  • If applicable, understand the social impact of their product/service

Part 1: Product Idea and User testing (3h)

  • Defining your Business goals
  • Defining your Product idea
  • Your User experience design
  • Customer Discovery Design - 3 hands-on activity

Part 2: Value Proposition Canva & Minimum Viable product (3h)

This part also includes includes much more practical exercise, where each attendee will put into practice the learning of the day specific to their own business/project, and reviewed by the trainer. We are also scheduling a 30min entrepreneur sharing on the topic of product development, to have a real case study of start-ups using the models.

  • Your Value Proposition Canvas
  • Building a Minimum Viable Product for your business
  • Designing and Developing your Product
  • Outsourcing
  • Guest Entrepreneur Sharing

Part 3: Aligning your team on the company product / service's vision & mission (3h)

  • Defining your personal reasons and motivations
  • Defining your compnay's vision, mission
  • Theory of change & hands-on activity
  • Team: Clearly defining roles and how to have honest conversations

About the Faclitators:


With a background in product design & engineering, Ken Chua is the Director of (these)abilities – an inclusive design & technology agency that works with companies to design/redesign products and services for Persons with Disabilities.

Ken has worked with the likes of ComfortDelGro, Grab, SportSG as well as multiple disability communities on projects that ensure accessibility and inclusion in the everyday.


Trained as an engineer scientist, passionate about liberal arts and experienced technopreneurship, Muhd. Ibnur Rashad is the founder and director of GUILD (Ground-Up Innovation Labs for Development), running Singapore’s first retail-based community innovation lab: GUILDHÄUS at Katong.

He has served at Ground-Up Initiative (GUI) conducting TECH TARIK and sustainability programmes, co-founded Sustainable Living Lab (SL2) running hackathons, helped patients needing medical treatments crowdfund through, facilitated technology, design innovation and wellbeing classes for NTU, MOE and international schools in Singapore and Dubai, and curated the WIEF Young Fellows programme for global youth entrepreneurs and changemakers.


"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago

"I understood more about social enterprises and gained more knowledge about the business aspect.” - Lee Si Min, recent NUS Industrial & Product Design graduate, Co-founder of Hosebo

"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare

“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad

SkillsFuture Singapore has approved funding for this 9h-course.

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory.

How to claim your credit to offset the course fees? Read more.

  1. Attendees have to purchase the course online and will receive a notification of registration confirmation

  2. Attendees log in your account ideally 1-2 days before the course starts. For 1st time user, a 10-15 minute-profile setting is required to fill in.

  3. Attendees to start the claim process: a) Select the course they have purchases and b) upload the registration confirmation as attachment to their claim submission. The claim approval notification takes 1 working day.

  4. Attendees will receive their claim amount by the training provider within 10 business days after the course has happened.

Organizer: UNFRAMED

Supporting Partner:

UNFRAMED reserves the right to revise the programme or change the facilitator should circumstances so warrant. In the event of any change in date or venue, or the cancellation of the event, the participants will be notified prior to the event. Please note that there is no refund for any ticket purchased.

By filling up this event, I hereby agree and consent that my personal data provided in this form may be collected, used, processed and disclosed by UNFRAMED for the purposes of processing my registration to the event, invitations to future events and online surveys; marketing and promotional activities on print and social media, in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.





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