What do shoppers think about when they shop? Do placements of products influence their choices? How can the shopping experience be improved?

Pharma giant GSK’s Shopper Science Lab is all set up to look into these areas. Designed just like a brick-and-mortar store, the Lab uses cutting-edge technology like eye-tracking, facial biometrics and data visualisation to analyse customer behaviour.

Hear from Simon Bell, GSK Shopper Science Lab Director, on their innovative approach to understand customer needs and the valuable insights that they have gained along the way.